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SANTA MARIA VALLEY TOURISM ANNOUNCES SUBSTANTIAL GAINS IN TOT
March 18, 2014— The Santa Maria VCB announced a 12 percent increase in transient occupancy tax (TOT) revenues for the first half of its 2013-2014 fiscal year in its recent Mid-Year Report.

‘VISIT CALIFORNIA’ SPEAKER COMES TO SANTA MARIA VALLEY
March 6, 2014— Santa Maria Valley is gearing up for a guest speaker from Visit California, which promotes California globally as a travel destination. Industry Liaison Brian Tucker will instruct local businesses and organizations on how to get on board with the state’s tourism marketing and promotional programs.

‘SANTA MARIA RESTAURANT WEEK’ LAUNCHES NEW YEAR IN STYLE
Dec. 31, 2013— Enjoy a great meal while forking out less cash as the Santa Maria Valley VCB announces Santa Maria Restaurant Week happening January 19 – 25, 2014. Participating restaurants will offer three-course meals for $20.14.

ENTHUSIASTIC BIRDERS ON DECK FOR SANTA MARIA VALLEY ‘CHRISTMAS BIRD COUNT’
Dec. 5, 2013— From midnight to midnight on December 22 – 23, birders in Santa Maria Valley will gather to conduct the annual Christmas Bird Count, an early winter bird census where volunteers across the Western Hemisphere explore the outdoors and send findings to the National Audubon Society.

TOP-RATED AUSTRALIAN TELEVISION SHOW FILMS IN SANTA MARIA VALLEY
Nov. 1, 2013— In a visit coordinated by the Santa Maria Valley VCB, the top-rated morning television show in Australia, Sunrise, filmed at Casmalia’s The Hitching Post on October 30. The Aussies were in the states to film a five-part series called “The Original Road Trip” modeled after a similar show they filmed in Australia.

WATER POLO OLYMPIC STARS LEAD SANTA MARIA YOUTH CAMP AUGUST 8 – 9
July 29, 2013—Sixty-five youths from throughout the state and their families are traveling to Santa Maria in order to experience the ultimate in water polo: Instruction by three water polo Olympians, one of whom is currently regarded as the world’s premier water polo coach, Ricardo Azevedo.

SUNSET MAGAZINE CALLS SANTA MARIA “THE WEST’S BEST UNSUNG BARBECUE TOWN”
July 25, 2013—The Santa Maria Valley gets star treatment in the August 2013 issue of Sunset magazine as the subject of an epic 10-page feature story titled “The West’s Best Unsung BBQ Town.”

ARTIFACTS FROM EARLY HOLLYWOOD SET UNEARTHED AND DISPLAYED AT DUNES CENTER
May 29, 2013—Newly recovered “Egyptian” artifacts from Cecil B. DeMille’s elaborate set for his 1923 silent epic “The Ten Commandments” are on permanent display at The Dunes Center, an educational visitor center related to the Guadalupe-Nipomo Dunes preserve located in Santa Maria Valley (Northern Santa Barbara County).

SANTA MARIA MUSEUM DISCOVERS “ABRAHAM LINCOLN LETTERS”
March 25, 2013— The Santa Maria Valley Historical Society Museum has discovered a cache of old letters written to and from President Abraham Lincoln, Ulysses S. Grant, General George Armstrong Custer, Henry Wadsworth Longfellow and other notables from the Civil War era. The museum will host a public viewing of the letters on April 27, 2013.

SANTA MARIA VISITOR BUREAU AWARDS GRANTS
February 25, 2013—The Santa Maria Valley Chamber of Commerce and Visitor & Convention Bureau (VCB) today announced the recipients for the first of two grants cycles happening in the 2013 calendar year. Nearly $14,000 was recently awarded to six local non-profit organizations that submitted applications.

SANTA MARIA VALLEY HOSTS “RESTAURANT WEEK
January 8, 2013—Locals and visitors alike are invited to savor and save as participating restaurants and wineries in the Santa Maria Valley offer special discounts from January 13 - 20, 2013 under the banner of “DineOut: Santa Maria Style” restaurant week.

SANTA MARIA CATERING COMPANY STARS AT ROSE BOWL TAILGATE BASH
December 27, 2012— A Santa Maria Valley catering company has been invited to barbecue for the VIP section of the Rose Bowl tailgate party taking place in Pasadena on January 1, 2013. The company, Cowboy Flavor, will serve its barbecue fare at the private tailgate village reserved for around 2,000 employees and guests of ESPN, PrimeSports, float owners, sponsors, television network executives and other VIPs.

October 9, 2012—When it comes to “Day of the Dead” celebrations, the Santa Maria Valley is alive and kicking. Indeed, on Sunday, October 28 from noon to 6 p.m., the City of Santa Maria is hosting its second-annual “Day of the Dead” or “Dia de Los Muertos” festival where the public erects large, colorful altars honoring loved ones amid music, dancing and festive activities for all ages.
 
August 25, 2012-- Santa Barbara County on California's Central Coast may be best knownw for its breathtaking coastline, but the county's only children's museum is cleverly designed to offer a taste of the region's many other distrinctive wonders. Indeed, "kids" of all ages can learn about local treasures at the Santa Maria Valley Discovery Museum in Santa Maria. 

ACTOR ZAC EFRON SHINES SPOTLIGHT ON SANTA MARIA STYLE BARBECUE
May 3, 2012 -- Santa Maria Style Barbecue is once again sizzling in the media spotlight, this time by way of Zac Efron, a local son turned international celebrity.  Indeed, the latest issue of nationally syndicated Parade magazine features a full page story about Efron's love for Santa Maria Style Barbecue.

STRAWBERRIES CELEBRATED IN THE SANTA MARIA VALLEY WINE COUNTRY
March 15, 2012 -- While the Santa Maria Valley on California's Central Coast is renowned for its legendary barbecue and world-class wines, locally grown strawberries have emerged as the area's top cash crop and enjoy their own annual showcase at the Santa Maria Valley Strawberry Festival.  Strawberries have become Santa Barbara County's number one agricultural commodity in the last decade.

CALIFORNIA’S BBQ CAPITAL OFFERS FREE TIPS FOR REMARKABLE BARBECUE
February 29, 2012—Riding a wave of rave reviews from Bobby Flay, Forbes.com, Sunset Magazine and many others, California’s Santa Maria Style Barbecue is rapidly transforming from a regional culinary secret into a renowned rival of the big boys of regional American barbecue, such as Texas, Memphis and Kansas City.  

SANTA MARIA VCB ANNOUNCES GRANT RECIPIENTS FOR 2012
February 27, 2012—The Santa Maria Valley Chamber of Commerce and Visitor & Convention Bureau (VCB) today announces its grant recipients for the first of its two grants cycles in 2012. Funded by the Santa Maria Valley Chamber of Commerce and Visitor & Convention Bureau, the Special Projects Grant program is an annual service designed to stimulate the local economy.

GET READY TO “DINE OUT: SANTA MARIA STYLE
December 15, 2011-- Locals and visitors alike are invited to savor and save as participating restaurants and wineries in the Santa Maria Valley offer special discounts from Jan. 15-20, 2012 under the banner of 'DineOut: Santa Maria Style.

SANTA MARIA VALLEY TOURISM RECORDS SUBSTANTIAL GAINS
October 6, 2011—Amid the economic challenges felt near and far, the Santa Maria Chamber of Commerce and Visitor & Convention Bureau (VCB) recorded significant increases in transient occupancy tax (TOT) revenues for the past fiscal year in its 2011 Annual Report. TOT revenues for the past fiscal year finished at more than $2.3 million, an improvement of nearly 12 percent over the previous fiscal year.

LOS FLORES PARK SHOWCASES NATURAL BEAUTY OF SANTA MARIA VALLEY
August 24, 2011—The petroleum industry trucks that once trundled along the rolling landscape of the Central Coast’s Solomon Hills have given way to mountain bikers, equestrians and hikers who now enjoy the solid trails originally built for a very different cause. At 1,774 acres, Los Flores Ranch Park is not only one of the largest of its kind in Santa Barbara County, but is deemed one of the few “passive recreational areas” in the region.

CHARDONNAY SYMPOSIUM TURNS WINE SPOTLIGHT ON SANTA MARIA VALLEY
July 7, 2011—The nation’s premier showcase for Chardonnay returns to the Santa Maria Valley with the 2nd annual Chardonnay Symposium hosted by the Santa Maria Valley Wine Country Association on July 22-23. More than 60 wineries from across the West Coast will participate in the event.

OLD-TIME MELODRAMA CONTINUES TO DRAW CROWDS
May 15, 2011— For 36 years The Great American Melodrama & Vaudeville in Oceano has treated theater-goers from all walks of life to, as one patron put it, “lighthearted and carefree giddy abandon.” But the audience is in for a lot more than a festive atmosphere. Here, professional performers from throughout the United States gather to present top-notch productions of great classic musicals, original plays and Victorian melodramas.

30th ANNUAL CRUISIN’ NATIONALS RETURNS TO SANTA MARIA ON MAY 27-29 
May 4, 2011 - Santa Maria is ready to rumble as the upcoming 30th annual Cruisin’ Nationals auto event rolls into town with more than 800 customized vintage automobiles from as far away asAustralia. This year’s event also includes an Alzheimer’s awareness project in honor of West Coast Kustoms founder Rich Pichette.

COMPANY COMING? GUEST SURVIVAL KIT NOW AVAILABLE
February 22, 2011—The Guest Survival Kit is the centerpiece of the Santa Maria Valley Chamber of Commerce and Visitor & Convention Bureau’s new “Company’s Coming” campaign. The campaign is designed to reach an important visitor segment: those who come to Santa Maria Valley to visit friends and relatives. The complimentary kits come in specially marked bags and contain Santa Maria Valley promotional materials and coupons.

TEXAS , MEMPHIS , KANSAS CITY… AND SANTA MARIA ?
February 24, 2011—Can a bucolic wine country destination on California ’s Central Coast really rival the big boys of regional American barbecue such as Texas , Memphis and Kansas City ? For those in the know, the answer is “Absolutely!”—thanks to Santa Maria Style Barbecue, the legendary sauce-free preparation based on native ingredients and methods in the Santa Maria Valley in northern Santa Barbara County.

TRIO OF SANTA MARIA VALLEY WINES NAMED TO WINE ENTHUSIAST’S “TOP 100”
December 14, 2010—The Santa Maria Valley wine country is once again in the spotlight as the Wine Enthusiast has named three locally grown wines to the top ten slots of its annual list of “The Enthusiast 100: The Most Coveted Wines of 2010.”

SANTA MARIA VALLEY SOARING AS SPORTING EVENTS DESTINATION
November 10, 2010—The Santa Maria Valley on California ’s Central Coast may be best known for its picturesque beaches, fine wines and world-famous barbecue, but it is also gaining recognition as a premier destination for sporting events. The Santa Maria Valley resides in northern Santa Barbara County just 160 miles north of Los Angeles. 

LOCAL ARTS FLOURISH AT NEW TOWN CENTER GALLERY LOCATION
November 1, 2010—Like so many non-profit organizations these days, Santa Maria ’s Town Center Gallery has had to fight to survive, especially when it was faced with an unplanned location change last year. But thanks to the commitment and caliber of its artists, managers and supporters, this cooperative art gallery is flourishing in a new location in downtown Santa Maria.

SAN FRANCISCO CHRONICLE SHINES SPOTLINE ON SANTA MARIA BBQ
October 4, 2010—Santa Maria Style Barbecue is once again sizzling in the spotlight with a cover story in the latest edition of the San Francisco Chronicle Magazine. The October issue’s cover story is titled “On The Barbecue Trail,” and the cover image features the marquees of The Hitching Post, Far Western Tavern and other area restaurants.

GUADALUPE HOSTS INAUGURAL “SALAD BOWL FESTIVAL”
August 23, 2010—Famed for its bounty of row crops and role as a major agricultural producer, the Santa Maria Valley is a natural fit for the region’s first-ever “Salad Bowl Festival.” The event includes a salad dressing recipe contest, family and kid-friendly games, arts and crafts, music and entertainment, food, beer and wine, and information booths promoting healthy living.

EXPANDED TOURING BOOKLET SERVES WINE COUNTRY VISITORS 
May 25, 2010—Experiencing the wondrous flavors of the Santa Maria Valley wine country just got easier with the release of a newly expanded touring booklet produced by the Santa Maria Valley Chamber of Commerce and Visitor & Convention Bureau.

SANTA MARIA GAINS NATIONAL ACCLAIM AS IT MAKES TOP 20 LIST FOR “THE GREATEST PLACES TO LIVE THE WEST”
May 5, 2010—Santa Maria gets star treatment in the May 2010 issue of American Cowboy magazine as one of the top 20 spots chosen as “The Greatest Places to Live the West.”

SPRING “DINEOUT” PROMOTION COMPLEMENTS STRAWBERRY FESTIVAL 
April 2, 2010—Locals and visitors alike are once again invited to savor and save as eight participating restaurants in the Santa Maria Valley offer special reduced price menus from April 12 through April 25 under the banner of “DineOut: Santa Maria Style.”

LEARN TO ‘CUE LIKE THEY DO IN CALIFORNIA’S BBQ CAPITAL
March 14, 2010—Now you can learn to ‘cue like they do in California’s barbecue capital as the Santa Maria Valley Chamber of Commerce offers its expanded Santa Maria Style Barbecue booklet as well as new how-to resources on the corresponding blog at www.santamariavalleybbq.com.

SANTA MARIA VALLEY CHAMBER DEBUTS NEW 2010 COMMUNITY GUIDE
February 10, 2010—From historical tidbits to cultural destinations to outdoor adventures, the newly released 2010 Santa Maria Valley Chamber of Commerce Community Guide is the quintessential authority on events and attractions throughout the Santa Maria Valley.  Hot off the press and available free from the Santa Maria Chamber of Commerce, this new edition features 34 pages covering the entire Santa Maria Valley experience.

EXPANDED SANTA MARIA STYLE BBQ BOOKLET NOW AVAILABLE TO LOCALS AND & VISITORS ALIKE
January 15, 2010—The Santa Maria Valley Chamber of Commerce and Visitor & Convention Bureau is ringing in the new year with an expanded version of its popular Santa Maria Style Barbecue booklet.  In addtion to showcasing the rich history of Santa Maria Style Barbecue, the 14-age booklet features an updated list of restaurants, caterers and purveyors who specialize in this regional culinary tradition.

SAVOR AND SAVE WITH “DINE OUT: SANTA MARIA STYLE” THIS HOLIDAY SEASON
November 20, 2009—Locals and visitors alike are invited to savor and save as seven participating restaurants in the Santa Maria Valley offer special fixed price menus from November 30 through December 13, 2009 under the banner of “Dine Out: Santa Maria Style.”

SANTA MARIA VALLEY OFFERS NEW TOOL FOR GROUPS AND EVENTS
November 5, 2009—Advancing the Santa Maria Valley's reputation as "California's Sweet Spot," the Santa Maria Valley Visitor & Convention Bureau this month unveiled its new "Event, Meeting & Sport Facilities" booklet designed to help meeting and event planners create the perfect group experience in the heart of the Central Coast wine country.

HOLLYWOOD'S "LOST CITY" TO BE SPOTLIGHTED AT GUADALUPE DUNES IN 2010
October 1, 2009—In advance of a momentous year ahead, the Dunes Center in Guadalupe, California has launched a new web site, new tour map and enhanced educational exhibits to help visitors get the most out of their experience at the Guadalupe-Nipomo Dunes Complex, an 18-mile stretch of Santa Barbara County and San Luis Obispo County coastline studded with towering mountains of sand.

GOLF, WINE, ROCKETS & BARBECUE - THE PERFECT FOURSOME
July 12, 2009—One golf course is operated by the same folks who bring you nearby Titan missile
launches. Another local course played a supporting role in the hit wine-centric movie Sideways. Two
others have earned high honors from Golf Magazine and Golf Digest. Welcome to the remarkably diverse and affordable golfing experience of the greater Santa Maria Valley.

NEW BBQ BLOG SHARES SECRETS OF SANTA MARIA STYLE BARBECUE
May 9, 2009—With the summer barbecue season just around the corner, the flavorful secrets of
Santa Maria Style Barbecue are being revealed for all to savor at a new blog at www.santamariavalleybbq.com.

SANTA MARIA VALLEY LAUNCHES RESTAURANT WEEK
April 5, 2009—Get ready to enjoy fine food at delicious prices as five participating Santa Maria Valley restaurants celebrate the first-ever "Dine Out: Santa Maria Style" week from Monday,
April 20 through Sunday, April 26.

FOODIES FLOCK TO VALLEY FOR SANTA MARIA STYLE BARBECUE
February 12, 2009—In the Santa Maria Valley on California's Central Coast, barbecue isn't just another food, it's a way of life. Here, the 150-year-old tradition of Santa Maria Style Barbecue never goes out of style, and now more and more "foodies" are flocking to the area to savor the sizzling phenomenon.

TWO SANTA MARIA VALLEY WINES RANKED AMONG WINE SPECTATOR'S TOP 100
December 1, 2008—The Santa Maria Valley's reputation for growing remarkable Chardonnay, Pinot Noir and other varietals continues to grow as the Wine Spectator has named two local wines among its prestigious Top 100 list for 2008.
 
SMALL TOWN THEATERS WITH BIG TALENT THRIVE IN SANTA MARIA VALLEY
November 10, 2008—Big talent continues to abound in the small communities of the Santa Maria Valley on California's Central Coast, where two longtime local theater companies are now celebrating milestone seasons.

SANTA MARIA VALLEY HOTELS OFFER "GET HERE FREE" GAS BREAK FOR CALIFORNIANS
August 10, 2008—Santa Maria, CA—Four hotels in the Santa Maria Valley wine country on California’s Central Coast have banded together to help Californians “get here free,” offering guests a $50 Visa gift card with any three-night stay from now through September.
  
FAMOUS HOLLYWOOD AIRCRAFT ENJOY PERMANENT LANDINGS ON CALIFORNIA’S CENTRAL COAST
July 15, 2008—Santa Maria , CA —In the Howard Hughes biopic The Aviator starring Leonardo DiCaprio, the eccentric pilot emerges unscathed after crashing his H-1 Racer into a beet field while setting the land-plane speed record. Today, Hughes’ original H-1 is prominently displayed at the National Air & Space Museum in Washington D.C.

AFFORDABLE GOLF MEETS FINE WINE IN THE SANTA MARIA  VALLEY
May 10, 2008—In a recent issue, Golf Digest ranked Monarch Dunes Golf Club third on its list of America’s Best New Golf Courses Under $75, yet another testament to the Santa Maria Valley’s remarkably affordable and diverse golf experiences on California’s Central Coast. Golfers can now visit www.californiagolfvacation.com to view the latest golf packages offered by several area hotels.

SANTA MARIA STYLE BARBECUE SIZZLES IN NATIONAL SPOTLIGHT
April 25, 2008—Santa Maria Style Barbecue gets star treatment in the May 2008 issue of Chile Pepper magazine as the subject of an eight-page feature story titled “Red All Over: The Quintessential California ‘Cue.”

SANTA MARIA VALLEY SET FOR SIZZLING BARBECUE SEASON
February 15, 2008— In an age of fickle tastes and culinary fads, Santa Maria Style Barbecue continues to prove that good taste never goes out of style. Now, with spring and summer on the way, the Santa Maria Valley is once again preparing for a sizzling barbecue season. To help feed this flavorful phenomenon, the Santa Maria Valley Chamber of Commerce and Convention & Visitor Bureau is offering an expanded new version of its Santa Maria Style Barbecue booklet, inclusive of recipes, restaurant recommendations and more.

NEW BOOKLET REVEALS MAGIC OF SANTA MARIA VALLEY WINE COUNTRY
November 28, 2007—Experiencing the wondrous flavors of the Santa Maria Valley wine country just got easier with the release of a new touring booklet produced by the Santa Maria Valley Chamber of Commerce and Visitor & Convention Bureau. The free 16-page glossy booklet is available directly through the visitor bureau, and is also viewable and printable at www.SantaMaria.com. “This piece is a significant extension and expansion on our previous wine touring literature, and it’s ultimately a reflection of intensifying visitor interest in our local wine tasting experience,” said Gina Keough, manager of the Santa Maria Valley Visitor & Convention Bureau.

ARIZONA TRAVEL MARKET ZEROES IN ON SANTA MARIA
September 25, 2007—The trip from the Sonoran desert to the Guadalupe dunes is about to get a lot easier, cheaper and shorter as Allegiant Air launches nonstop flights between the Phoenix metropolitan area and Santa Maria on October 26, a new route that unites the natural splendors of the Santa Maria Valley with the resort lifestyle of Arizona’s Valley of The Sun. Scheduled for Monday and Friday afternoons, the flights offer fares as low as $79 each way. 

LAUNCH YOUR BALL LIKE A ROCKET AT MARSHALLIA RANCH GOLF COURSE
July 1, 2007—Titan missiles aren’t the only things launched at Vandenberg Air Force Base on California’s Central Coast, where golf balls soar above one of the nation’s most acclaimed military golf courses—and where golfers even schedule their tee times to coincide with rocket launches. “Just last week, we had a lot of people come out to watch the launch of an Italian satellite,” said Paul Feckovic, the director of golf at Marshallia Ranch Golf Course. “It was quite a sight.”

KIDS GET THE SCOOP ON POOP AT SANTA MARIA  VALLEY DISCOVERY MUSEUM
May 5, 2007—Number two is now number one at the Santa Maria Valley Discovery Museum with the launch of the “Whose Poop Is That?” exhibit, which teaches children to identify birds by the nature of their “splay” or, for lack of a better word that makes children squeal, poop. Who knew that flying dung could be so much fun? The exhibit joins “Trouble in The Tar Pits” and “Storm Water Santa Maria Style” as one of three new attractions at the 13,000-square-foot museum. 

STARS OF SANTA MARIA BARBECUE SET TO SHINE IN 2007
March 1, 2007—The 150-year-old tradition of Santa Maria Style Barbecue is set to shine in 2007 as the food and wine scene on California’s Central Coast continues to gain momentum. “The growth of our local wine industry is helping write a new chapter for Santa Maria Style Barbecue,” said Gina Keough, manager of the Santa Maria Valley Visitor & Convention Bureau. “More and more people are coming to enjoy wine within the entire regional taste experience, including fine dining, fresh local produce and Santa Maria grown food products.”

FROM DEPP TO DEMILLE, NATURE STARS AT GUADALUPE DUNES
November 28, 2006-- When Johnny Depp and his pirates recently invaded the Rancho Guadalupe Dunes Preserve in the Santa Maria Valley, they walked in the footsteps of pharaohs. Indeed, from the third installment of Disney’s “Pirates of The Caribbean” to Cecil B. DeMille’s 1923 silent epic “The Ten Commandments,” the towering dunes on California’s Central Coast have proved irresistible to the silver screen and everyday visitors alike.

GROUPS GET “SWEET” TREATMENT IN SANTA MARIA VALLEY
October 25, 2006—Nestled between the Pacific shoreline and majestic vineyards on California’s Central Coast, the Santa Maria Valley unfurls as a feast for the senses—and as a place where groups can kick up a good time at local farms and ranches. Here, where fine wine, fresh strawberries and savory barbecue are found in abundance, the Santa Maria Valley Visitor Bureau offers a variety of online tools and personalized services that make it easy for groups to plan and enjoy a successful visit to the valley.

COME OUT AND COOL DOWN WITH DIRECT FLIGHTS FROM LAS VEGAS
June 23, 2006-- The short trip from Las Vegas to Santa Maria on California’s Central Coast just got easier with the addition of new Wednesday evening flights by Allegiant Air, which complement Friday and Sunday flights launched in January. “We are extremely pleased to extend the Allegiant brand of low-fare, nonstop jet service to the Central Coast community,” said Tyri Squyres, director of corporate communications for Allegiant Air. “We are confident that the area's myriad of activities, beautiful scenery and pleasant weather will be attractive to the Las Vegas market.”

NEW WEB SITE INVITES GOLFERS TO STAY AND PLAY IN THE SANTA MARIA VALLEY
June 22, 2006—Some of the best kept secrets in California golf are now revealed as the Santa Maria Valley Visitor & Convention Bureau (VCB) offers a new web site showcasing the diverse courses, stunning scenery and affordable rates that define the Santa Maria Valley golf experience—which is at its finest amid the temperate summer and fall seasons.

PILOTS ENJOY “RED CARPET” RUNWAY IN SANTA MARIA
June 1, 2006— The runway at Santa Maria Airport might as well be made of red carpet as private pilots enjoy one-of-a-kind amenities here in the heart of California’s Central Coast wine country—including free parking, walk-up dining and special lodging discounts. “I’m not aware of anything else like it in California,” said Mark Sullivan, sales director for the airport’s 184-room Radisson Hotel, which includes the Vintner’s Grill and Atrium Bistro right next to the runway. 

SANTA MARIA STYLE BARBECUE STILL SIZZLES AFTER 150 YEARS
April 14, 2006—In an age of fickle tastes and culinary fads, Santa Maria Style Barbecue continues to bring more than 150 years of tradition to the table, its popularity growing as more and more visitors embrace what Sunset magazine once called “the best barbecue in the world.” Indeed, Santa Maria Style Barbecue—originating from the picturesque Santa Maria Valley in coastal Santa Barbara County—endures as one of California’s truest regional cuisines, boasting a locally discovered cut of beef cooked over indigenous red oak and served with native pinquito beans. The ingredients, methods and history of Santa Maria Style Barbecue are now detailed a complimentary new brochure offered by the Santa Maria Valley Visitor & Convention Bureau.

SANTA MARIA VALLEY IS “CALIFORNIA’S SWEET SPOT”
February 27, 2006—The Santa Maria Valley Visitor & Convention Bureau this month unveiled a new tagline and logo as part of a larger branding and marketing effort to better position the valley as a leading visitor destination on the Central Coast. The new tagline, “Santa Maria Valley—California’s Sweet Spot,” is a multidimensional phrase that celebrates the valley’s key attractions and attributes, as well as its geographic position in the heart of the Central Coast.

TAKE A SWING AT AFFORDABLE GOLF IN SANTA MARIA VALLEY
September 30, 2005—To enjoy the refreshing mix of attributes that defines the Santa Maria Valley golf experience, all you have to do is step up to tee amid the rolling foothills along scenic Highway 1 in northern Santa Barbara County. Here, stunning scenery, affordable rates and relatively uncrowded fairways combine for an unparalleled day on the links. 

CHILDREN’S MUSEUM TRIPLES IN SIZE FOR THREE TIMES THE FUN
June 28, 2005— Daylight floods through a chartreuse-colored wall of tiny windows revealing a tyrannosaurus rex, a shipwreck jungle gym and a “Mars Terrain” climbing wall. And that’s just the beginning of the new and improved Santa Maria Valley Discovery Museum, a 13,000-square-foot facility that has tripled in size since moving across town to the site of the historic art deco Coca Cola Bottling Company, and the only hands-on children’s museum in Santa Barbara County.

AL ROKER GETS A TASTE OF SANTA MARIA STYLE BARBECUE
April 25, 2005—The legendary flavors of Santa Maria Style Barbecue will be showcased on The Food Network on Tuesday, May 17 as “Roker on The Road” airs a segment with local barbecue master Billy Ruiz, proprietor of Cowboy Flavor, LLC in Los Alamos. The show, hosted by The Today Show’s Al Roker, invites viewers to “join Al Roker on the road as he takes his love of food and his fascination with people across America.”

SANTA MARIA VALLEY GETS “SIDEWAYS” WITH PINOT NOIR
February 10, 2005—Here in northern Santa Barbara County, where reliable Pacific breezes orchestrate one of California’s longest winegrowing seasons, the delicate and temperamental Pinot Noir grape wins many disciples—including Miles, the delicate and temperamental protagonist in the hit move “Sideways,” which celebrates the wines of the Santa Maria Valley.

SOARING FLIGHTS, AMAZING SIGHTS ARE NOW IN SEASON
January 4, 2005—Tourists aren’t the only ones flocking to the beautiful Santa Maria Valley this winter and spring. Indeed, here in the heart of California’s Central Coast—along what is known as the Pacific Flyway and the Central Coast Birding Trail—the skies, beaches and lagoons are abundant with resident and migratory birds. And now, to help sort out all the sightings in this birder’s paradise, the Santa Maria Valley Visitor & Convention Bureau is offering a free Santa Maria Valley Birding Map.

SANTA MARIA WINE COUNTRY IS WINTER WONDERLAND
December 1, 2004—Stash the snow shovel, toss the mittens and grab a wine glass—it’s wintertime in the Santa Maria Valley. Indeed, here on the northern perimeter of the famed Santa Barbara County wine country, there is perhaps no better season to partake in the pastime of wine touring, and to find out why wine authority Robert Parker recently predicted that “California’s Central Coast will rule America…”

FROM CRUDE OIL TO FINE WINE, AGRICULTURE TO AEROSPACE, SANTA MARIA HONORS 100 YEARS OF PROGRESS AND PROSPERITY
August 24, 2004—More than 130 years ago, before even the railroad reached the fertile soils of the Santa Maria Valley, four farmers envisioned a new and prosperous city on California’s Central Coast—but even they could not have foreseen the extraordinary developments that awaited the City of Santa Maria. where the spark of an oil strike ignited a community that would later be famed for its fine wines, world-class barbecue, aerospace legacy and more. Now, approaching 100 years since its incorporation in 1905, the City of Santa Maria is launching a 12-month Centennial Celebration.

SANTA MARIA VALLEY IS BUILT FOR SPEED  
August 9, 2004—Already famed for its fine wines, exquisite strawberries and legendary barbecue, the Santa Maria Valley now adds Harleys and Choppers to its list of main attractions as the Speed Channel features Santa Maria’s recent 2004 All American Motorcycle Madness on two upcoming shows.

SMOKIN’ HOT EXPOSURE FOR SANTA MARIA BARBECUE
July 19, 2004—Punctuating a season of sizzling publicity, the Santa Maria Valley’s famed Santa Maria Style Barbecue earned a new fan last week as celebrity chef Bobby Flay enjoyed a barbecue luncheon hosted by the Righetti family, whose culinary roots reach deep into the region. The Food Network’s BBQ with Bobby Flay will air the resulting segment on Santa Maria Style Barbecue this fall.

FROM STRAWBERRIES TO STALLIONS, LAVENDER TO LUFFA, NATURE’S BOUNTY NOW UNVEILED ACROSS SANTA MARIA VALLEY
May 28, 2004—Here in the heart of California’s Central Coast, nature’s bounty is evident at virtually every turn, with vineyards and strawberry fields unfurling over rolling hills, and picturesque ranches unfolding along country roads. Yet there is even more than meets the eye in the Santa Maria Valley, as revealed in the new “Santa Maria Valley Ranch & Agriculture Tours” complimentary reference packet available to groups free through the Santa Maria Valley Visitor & Convention Bureau.

DO THE DUNES! HOLLYWOOD HISTORY, EXOTIC ECOLOGY AND BREATHTAKING SIGHTS CONVERGE AT GUADALUPE DUNES
April 28, 2004– Here in the heart of Santa Maria Valley and the Central Coast, one of California's "hidden" treasures is also one of its largest, spanning 18 miles of shoreline, 1.400 individual species of flora and fauna, and numerous lagoons and lakes–not to mention towering sand dunes that famed director Cecil B. DeMille used as a breathtaking backdrop for his 1923 silent epic "The Ten Commandments".

BADDEST BARBECUE IN THE WEST SET FOR SIZZLING SUMMER
March 24, 2004—With unseasonably high temperatures reaching 85 degrees across California’s Central Coast during the second week of March, the “Santa Maria Style Barbecue” season enjoyed an early jumpstart this year, offering a taste of things to come as locals rounded up the red oak and fired up their grills. Indeed, here in the heart of the Santa Barbara County wine country, the 150-year-old tradition of regional barbecuing reaches a crescendo each spring and summer, resulting in what Sunset Magazine once called “the best barbecue in the world.”

 

 

©2007 Santa Maria Valley Chamber of Commerce and Visitor & Convention Bureau
614 South Broadway, Santa Maria, CA 93454-5111

Phone: 800-331-3779
Fax: 805-928-7559
email: info@santamaria.com